Hiring winning sales staff

What do you look for when hiring new sales staff?

Typically employers look at factors such as age, gender, and experience. But these do not always help you assess the potential success or failure as a salesperson.

Even looking at previous performance may not help if the candidate is going to be working in a different sales environment.

One approach that employers are finding increasingly helpful is to look at the personality of the candidate to see if he or she has what it takes to be a winning salesperson.

Use the checklist below to see which of the six essential traits of a sales champion your candidates possess:


Self-starter - sets his/her own goals and motivates him/herself to reach them  
Identifies with success - closing a sale reinforces his/her self-esteem  
Resilient - is never discouraged but reacts to failure with increased determination to succeed next time  
Sensitive - tries to understand and address the potential buyer's point of view - talks with them not at them  
Perceptive - identifies hidden agendas, unspoken objections, etc and helps the potential buyer past them  
Committed to service - understands the importance of being of service and feels personally rewarded by the buyer's satisfaction  



5 - 6: Hire them!

3 - 4: Depending on other considerations you might give them the benefit of the doubt

0 - 3: Suggest an alternative line of work!

Sales is a very important element in your overall profitability, and there are many ways in which it can be improved to boost your bottom line.

Why not contact us to discuss how we can help you do this?